MICHIGAN AND BEYOND. BUSINESS FOCUSED.
A different perspective.
A bigger story.
Aerial imaging, video, and photography
for businesses with something to show.
Perspective in motion.
Places. Projects. A new point of view.
Your work is substantial.
Your visuals should be, too.
Show the scale of your operation, the progress of your project, and the people behind it. Visual content your business can put to work.
COMMERCIAL
CONTENT WITH PURPOSE
Put your business in view.
Aerial photo and video coverage for properties, brands, developments, and campaigns. Build a library of content that works across your marketing.
Explore commercial pricingWEDDING PRODUCTION PARTNERS
YOUR PRODUCTION PARTNER
Your story. Our aerial perspective.
Support your photography or film team with venue views and cinematic coverage. Delivered directly to your production team, with white-label options available.
Explore wedding partner pricingVISUAL INSPECTIONS
DETAILS FROM ABOVE
See what’s out of reach.
High-resolution visual documentation of roofs, properties, towers, and facilities. Get organized imagery of the areas and angles you need to see.
Explore visual inspection pricingCORPORATE HERO PHOTOGRAPHS
ONE DEFINING IMAGE
One image. A lasting impression.
A signature aerial photograph for your website, brand, or walls. Planned, captured, and finished to show your business at its best.
Explore Corporate Hero pricingJOSH CARTER / FOUNDER
A storyteller’s eye.
A professional’s
follow-through.
The person behind the camera.
Good visuals do more than look impressive.
They help people understand what matters.
I’m Josh, the filmmaker and FAA-certified drone pilot behind Reference Imaging. Before starting this company, I worked as a local news photojournalist, capturing the images behind the stories people across Mid-Michigan watched every day. That experience taught me how to find the story quickly, notice the details others miss, and deliver strong work when the pressure is on. My commercial and broadcast work has earned multiple awards from the Michigan Association of Broadcasters.
Now I bring that same curiosity and reliability to every business I work with. From our first conversation to the final edit, you work directly with me, the person planning the shot, flying the drone, and shaping the finished story.
Your business
looks good from here.
Tell us what you’re working on, where it’s happening, and what you need to show.